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k-mu Captivates International Buyers at 2026 BKF! 2026-05-12

The world’s eyes were on Seoul last April! We are thrilled to share the exciting highlights from the "2026 First Half K-Food+ Export Consultation (BKF)" held at the aT Center. As Korea’s largest food export event, it was the perfect stage to showcase the premium quality of k-mu to the global market.



2026 BKF NEWS


What is BKF?

BKF (Buy Korean Food) is a massive business platform hosted by the Ministry of Agriculture, Food and Rural Affairs and organized by aT (Korea Agro-Fisheries & Food Trade Corp). It invites major food buyers from around the globe to discover the best of K-Food. This year, k-mu stood at the center of attention, proving its competitiveness among world-class agricultural products.


Intense Interest from Southeast Asia to the Middle East

During the event, our team held intensive consultations with buyers from Indonesia, Vietnam, Malaysia, and even Saudi Arabia. The feedback was overwhelmingly positive:

 1) Superior to Competitors: Buyers noted that k-mu offers significantly higher quality and a richer taste profile compared to radishes from other origins.

 2) A New Opportunity in the Middle East: A buyer from Saudi Arabia highlighted that while radishes are currently available in their market, they often lack quality and carry high price tags. They showed a strong interest in importing the premium k-mu.






The "Sweet" Secret: Dried k-mu (Mu-mallaengi)

The true star of the showcase was our Dried k-mu (Mu-mallaengi). Buyers were amazed by its natural sweetness, achieved without any added sugar or artificial ingredients. The unique "K-crunch" and deep, concentrated flavor made a lasting impression as a healthy, premium snack and ingredient.


Taking k-mu to the World

The 2026 BKF confirmed that the Korean radish is not just a vegetable; it’s a premium agricultural brand. With strong demand from Southeast Asia and new doors opening in the Middle East, k-mu is ready to become a staple in kitchens worldwide.


Stay tuned as we continue to bring the authentic taste of Korea to your table!